#19

Best Product Mascots
Marlboro Man

Image posted by DGfromMTL

The Marlboro Man is (or, in many areas, was) part of a tobacco advertising campaign for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by Leo Burnett in 1954. The image involves a rugged cowboy or cowboys, in nature with only a cigarette. The ads were originally conceived as a way to popularize filtered cigarettes, which at the time were considered feminine.

The Marlboro ad campaign, created by Leo Burnett Worldwide, is said to be one of the most brilliant ad campaigns of all time. It transformed a feminine campaign, with the slogan 'Mild as May', into one that was masculine, in a matter of months. ( Edited by DGfromMTL)

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