Crocs, Inc. is a shoe manufacturer founded by entrepreneur George B. Boedecker, Jr. to produce and distribute a plastic clog originally acquired from a Canadian company. Originally developed as a spa shoe, the first model, the Crocs Beach, was unveiled in 2002 at the Ft. Lauderdale Boat Show, selling out the 200 pairs produced at that time.

Crocs has been the title sponsor of the Association of Volleyball Professionals (AVP) Tour since 1996. ( Edited by plmiller )  

http://en.wikipedia.org/wiki/Crocs