#12

Speak Human: Outmarket the Big Guys by Getting Personal

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You like to think that your company would succeed if it were bigger. While you're dreaming about growth, you might be missing a huge opportunity: new ways of communicating are changing how we connect with customers. These methods give small companies like yours a great advantage. You're agile, fast, and passionate; now you just have to harness that power. So put down whatever you're doing and read this book. Speak Human will help you leverage the power you already have. (And if you're a big company, it's time to think "small" and get personal.) ( Edited by srlong)

http://www.amazon.com/Speak-Human-Outmarket-Get...

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You

Thanks so much for saying so. That book required a lot of sweat (and many missed holidays with the kids). It means a lot to hear that it is being read, and even more so that it was useful!

Posted 3 years ago

karj

I know this is a little close to the bone, but as a long-time business consultant, Eric's work has a place on my bookshelf right alongside a number of other books on this list. It is clear, concise, and timely. I recommend it highly. And often.

Posted 3 years ago

srlong