Great books for entrepreneurs
This isn't complicated. We'd like to start sharing everyday, practical things people in the design and printing industries can do to start shrinking their environmental footprints.
( Edited by svcseattle )
design, graphic design, Global warming, sustainability, green design, printing, paper
If you don't know about this, please read up on it and discover how to use paper made from trees that came from sustainably managed forests. http://www.fsc.org
Here’s a handy checklist from Design Can Change that will tell you at a glance if a project you’re developing for a client is meeting the tests for a more sustainable end product. http://www.designcanchange.org/files/dcc_checklist.pdf
Before you close up shop tonight, do a walk-through and see how many computers are left running. Think of each computer as a 150-watt bulb left burning all night, and you can quickly get a picture of how much energy you’re wasting.
How many jobs now destined for print -- and all that resource-wasting paper -- would work just as well as a web site?
How about forming a local consortium or trade group of creative services firms and clients interested in pursuing greener marketing communications efforts? You could set it up in a heartbeat using online tools such as meetup.com, and then get together periodically to share ideas, vendor resources, and strategies. http://www.meetup.com/
There’s all kinds of stuff involved with printing that goes well beyond what paper and ink you’ve spec’d. Some if it is rather esoteric. But here’s a wonderful little checklist you can use to spur your favorite printers on to a greener lifestyle, courtesy of the excellent web site, greenbiz.com. http://www.greenbiz.com/resources/resource/how-press-printers-reduce-waste-emissions-and-costs
Here’s an opportunity to truly show how creative you are. Can you come up with a package that has a second life as a frame, a display, a pencil box, another package? When egg developed a mailer for their proposals, they easily engineered a way for the recipient to turn the piece inside out to use it as a return mailer. http://www.eggusa.net/flash/
Before you start a new design project, ask yourself that question. Consider that some projects could be done entirely on the web, eliminating the need for paper, ink, and the energy to create and ship them. Here’s a list of 10 other questions you should ask at the beginning of every new assignment, so you start out on the right environmental foot. http://sustainability.aiga.org/sus_questions
Sounds like a good idea. It also sounds difficult, eh? Not really. There’s a new website, Catalog Choice, that lets you opt out of hundreds of catalog mailing lists with the proverbial click of your mouse. By jumping off the catalog bandwagon, you’ll do your part to spare some of the 8,000,000 tons of trees consumed each year for catalog paper consumption. http://www.catalogchoice.org/
15 million sheets of office paper are used in the U.S. every five minutes. If all of us printed and photocopied on both sides of the sheet, you can do the math about how much paper>trees>energy that would save. Here are more tips on how to reduce your use of office paper. http://www.charityguide.org/volunteer/fewhours/paper-recycling.htm
You should all really check this out. It is a great initiative and they just open their online community. http://www.designersaccord.org/
The first thing to do is reduce the amount of carbon-based energy your design practice uses by reducing your energy consumption by turning off lights, two-sided printing, using pdfs rather than printouts, and encouraging your staff to use mass transit–among other things. At some point though, you’ll still consumer carbon-based energy, which is bad for global warming and your guilt factor. For those energy leftovers, you can purchase carbon offsets. The money you spend, in turn, goes to support projects that reduce carbon dioxide emissions in some other part of the economy. http://www.carbonfund.org
No, not the kind where they grow plants–the kind that uses materials and energy wisely. While the Build Green movement is getting press left and right, you can cut to the chase and buy a pre-manufactured home that incorporates almost every conceivable energy- and material-saving idea. The Glidehouse is designed and built in northern California by Michelle Kaufmann Designs in Oakland–and they say the pricing is comparable or less than conventional energy hog homes. The added bonus: They’re beautiful. http://www.mkd-arc.com/homes/glidehouse/
Tell us what you think....
its a good topic though, so two times is cool :)
that link is really good!
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