I believe that Paul rand really help make Trademark design a business, he pushed corporate identity to what it was today. He also had a nack for timeless design by ryankoziel
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True, I should have stated trademark design
Ryan, at the risk of picking an unwelcome fight, Rand did not change branding. He did contribute to developing both the concept (and many fine examples of ) corporate Identity. These days, "brand" and "branding" are used without any precision whatsoever, even by well-schooled professionals, usually to mean some fuzzy combination of "identity" and "positioning". Know what I mean? That said, the man did change industries...
This guy changed our industry... Thats pretty influential, his logos changed branding...
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