Much like the Nike logo, Jumpman captures movement, this time in a less abstract form. That dunk is instantly Jordan-esque. Very few sports brands use realistic figures, so this logo really sets Jordan apart as a sort of sub-brand within Nike.
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This Jordan logo is the best in sports history in my opinion. What could be better to sell product? The visual is exciting and is based upon the best basketball player in the history of the game.
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