Microsoft repositions to kick ass
Boldly embrace the customer

Image posted by karj

I’m sick and tired of Apple’s proprietary brand of black turtle-neck wearing smugness; I’m equally disenfranchised by corny and disingenuous campaigns like Microsoft’s “Wow” campaign, courtesy of McCann Worldwide, to promote Vista. It’s time for Microsoft’s marketing to get real and talk about solving problems, instead of turning this into the sentimental equivalent of a high-school valedictorian’s big speech.

Give us fewer things that work better. Focus on core competencies and articulate your offering plainly and honestly. I don’t need my machine to have a personality; I simply want responsive, effective and expedient tools. Just like any company, Microsoft could find its true voice by focusing on the basics, treating their customers like intelligent beings, and speaking with us sincerely. ( Edited by karj)

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