Microsoft repositions to kick ass
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Image posted by karj

Companies adopt ideas and improve upon them all the time. This often means better stuff for the end user. Just think of “spaces” on Leopard, which was available for years on Linux. The folks at Apple are smart though. They fit these approaches into their brand identity, and as such, the idea (almost) always looks like it’s theirs.

Microsoft, on the flip side, often seems like a cheap imitator because their design stylings are so derivative of Apple’s. In Microsoft’s own interest this has to end, and why shouldn’t it? Apple’s design sensibility is beautiful, but it’s not the only one out there. Redmond has to make a radical departure and create its own distinct visual style. ( Edited by karj)

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