Microsoft repositions to kick ass
Cut the crap

Image posted by karj

To do this, we have to start editing, and I mean the ugly, “red ink all over the place” editing that Ms. Hughes used to dish out when reviewing my twelfth grade essays. This is a system wide removal of clutter and noise. What the consumer primarily sees, however, is a clean and confident presentation.

This means the implementation of a gutsy nomenclature for products that does away with anything wishy-washy like “Silverlight” or “Vista”. I’d even go so far as to disassociate the firm from its God-awful name that seems to be a strange reference to a small, limp penis.

This confidence would bring with it the end of corny stock imagery, nauseatingly uplifting theme music, meaningless glossy surfaces and swooshes of light in the operation’s advertising and design elements. Microsoft “blue” also gets the kibosh, replaced by black and grey. The message is clear: this company means business.

I imagine a company so emboldened by this position that they even start to release a single version of their operating system, instead of the traditional half-dozen (or so) flavors. ( Edited by karj)

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